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MailerPath runs this seasonal follow-up stage for you. You can customize approved settings and follow-up templates.

Definition

The Follow-Up workflow sends post-offer nudges within seasonal campaigns.

When it runs

Trigger:
  • Seasonal campaign follow-up window opens.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Seasonal