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Use these settings to make your emails feel like they come from your team, not from a generic system. MailerPath uses this information in your email templates and transactional messages so recipients see the right company name, sender name, and visual style.

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What you can set

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Brand details

  • Company name
  • Brand name
  • Company address
  • Brand logo URL
  • Primary and secondary brand colors
  • Tone of voice

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Sender details

  • From address
  • From name
  • Reply-to address
  • Email signature

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Why clients should configure this

  • It keeps every email on-brand.
  • It helps recipients trust the sender.
  • It makes support replies route to the right inbox.
  • It keeps your brand consistent across campaigns and workflows.
  1. Use your real company or brand name.
  2. Add a logo URL that loads publicly.
  3. Match your sender name to the brand your customers know.
  4. Use a reply-to inbox that someone monitors.
  5. Keep your signature short and helpful.

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Good defaults

  • Brand tone: friendly or casual for most client-facing mail.
  • From name: a recognizable team or brand label.
  • Reply-to: a real support or success inbox.

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Tips

  • Keep production and test branding separate when possible.
  • Review the sender name before launching new workflows.
  • Use colors and tone that match your product or service.