Campaign analytics

Campaign analytics give you a summary of every campaign send. Use them after a launch to confirm delivery and track engagement over time.

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Available metrics

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How to read the metrics

Low delivery rate

• Check sender domain verification under Brand and sender settings.
• Review top_failure_reasons for the most common issue.

Low open rate

• Review subject line quality and sender name.
• Confirm send timing aligns with the recipient timezone.
• Check that the campaign audience is highly relevant to the message.

Low click rate

• Verify calls to action are clear and present in the template.
• Confirm tracked links are properly formatted.

High failure rate

• Common causes: invalid recipient addresses, provider quota exhaustion, domain not verified.
• Check Common API issues for resolution steps.

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Sent emails drill-down

For contact-level delivery detail, use the campaign sent emails list. Supported filters when listing:

• q: search by email address
• status: filter by delivery status
• contact_id: narrow to a specific contact
• from / to: date range in RFC3339 format

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Practical analytics workflow

1. Launch campaign and wait for sent_count to stabilize.
2. Review delivery_rate and top_failure_reasons immediately.
3. Check open_rate and click_rate at 24 and 72 hours.
4. Use per-recipient status for contacts you want to follow up with.
5. Compare metrics against previous sends to identify trends.