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MailerPath is built around five core features: contacts, campaigns, workflows, templates, and tags. Use this section as the map for how those parts fit together. If you are setting up MailerPath for the first time, start with contacts and templates, then move into campaigns, tags, and workflows.

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Product Areas

  1. Contacts
  2. Campaigns
  3. Workflows
  4. Templates and personalization
  5. Tags and segmentation

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How These Areas Work Together

  1. Contacts store identity and lifecycle data.
  2. Templates define reusable email content.
  3. Campaigns deliver one-time sends.
  4. Workflows automate behavior-driven sends.
  5. Events and tags enrich targeting over time.
  • Marketing operations: campaigns, templates, segmentation.
  • Product and lifecycle: workflows and event signals.
  • Support and data ops: contact quality and imports.

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Use API Reference For

  • Request and response schemas
  • Field constraints and enum values
  • Auth requirements per endpoint