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MailerPath provides analytics at three levels: campaign sends, workflow executions, and individual contact journeys. Use analytics to measure what is working, find delivery issues, and make informed decisions about targeting and timing.

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Analytics areas

AreaWhat it covers
Campaign analyticsSend volume, delivery, open and click rates, failure reasons
Workflow analyticsExecution counts, completion rates, email engagement per workflow
Contact journeyFull timeline of events, tags, sends, and subscription changes per contact

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Key metrics at a glance

Delivery
  • queued_count: emails waiting to be dispatched
  • sent_count: accepted by the provider
  • failed_count: failed after all retries
  • delivery_rate: sent / queued ratio
Engagement
  • open_rate: unique opens / delivered
  • click_rate: unique clicks / delivered
  • unique_recipients_sent: distinct contacts who received the send
Health
  • top_failure_reasons: ranked list of failure causes
  • first_sent_at / last_sent_at: useful for diagnosing batch timing issues

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Where to go next