Analytics - mailerpath-docs

MailerPath provides analytics at three levels: campaign sends, workflow executions, and individual contact journeys. Use analytics to measure what is working, find delivery issues, and make informed decisions about targeting and timing.

Analytics areas

Area	What it covers
Campaign analytics	Send volume, delivery, open and click rates, failure reasons
Workflow analytics	Execution counts, completion rates, email engagement per workflow
Contact journey	Full timeline of events, tags, sends, and subscription changes per contact

Key metrics at a glance

Delivery

queued_count: emails waiting to be dispatched
sent_count: accepted by the provider
failed_count: failed after all retries
delivery_rate: sent / queued ratio

Engagement

open_rate: unique opens / delivered
click_rate: unique clicks / delivered
unique_recipients_sent: distinct contacts who received the send

Health

top_failure_reasons: ranked list of failure causes
first_sent_at / last_sent_at: useful for diagnosing batch timing issues

Where to go next