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MailerPath handles this loyalty workflow for you. You can customize approved fields and reward messaging.

Definition

The Surprise Rewards workflow sends unannounced rewards to reinforce positive engagement behavior.

When it runs

Trigger:
  • Contact qualifies for reward criteria or loyalty campaign segment.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Loyalty