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MailerPath runs this follow-up workflow after qualifying events. You can customize approved configuration and template content.

Definition

The Post-Event Follow-Up workflow sends contextual guidance or next steps after a behavioral event.

When it runs

Trigger:
  • Follow-up window opens after a tracked user event.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Event-based