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MailerPath handles anniversary scheduling and execution for you. You can customize approved fields and message content.

Definition

The Anniversary Email workflow sends celebratory messages on signup or purchase anniversaries.

When it runs

Trigger:
  • Anniversary date for a configured customer milestone.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Milestone