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MailerPath orchestrates this incentive workflow for you. You can customize approved fields and reward messaging.

Definition

The Referral Incentive workflow highlights referral reward value and nudges users to take referral action.

When it runs

Trigger:
  • Referral campaign phase or incentive promotion window begins.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Social proof