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MailerPath manages this workflow end to end for you. If needed, you can customize supported settings and template content.

Definition

The Referral Follow-Up workflow re-engages users who received referral introduction messaging but have not taken referral action.

When it runs

Trigger:
  • No referral activity after the initial referral introduction window.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Referral