Skip to main content
MailerPath orchestrates this win-back flow automatically. You can customize approved fields and template content.

Definition

The Re-Engagement Email workflow targets inactive users with value reminders and return-focused CTAs.

When it runs

Trigger:
  • Inactivity threshold for re-engagement segment is reached.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Win-back