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MailerPath handles scheduling and delivery for birthday communication. You can customize approved settings and template content.

Definition

The Birthday Email workflow sends celebratory messages and optional rewards on user birthdays.

When it runs

Trigger:
  • Contact birthday date reaches configured send window.

What you can customize

  • delay_minutes
  • send_time_mode
  • preferred_send_hour and preferred_send_minute
  • priority_score
  • email template content

Workflow group

  • Milestone