Product Areas
- Contacts
- Campaigns
- Workflows
- Templates and personalization
- Tags and segmentation
How These Areas Work Together
- Contacts store identity and lifecycle data.
- Templates define reusable email content.
- Campaigns deliver one-time sends.
- Workflows automate behavior-driven sends.
- Events and tags enrich targeting over time.
Recommended Team Ownership
- Marketing operations: campaigns, templates, segmentation.
- Product and lifecycle: workflows and event signals.
- Support and data ops: contact quality and imports.
Use API Reference For
- Request and response schemas
- Field constraints and enum values
- Auth requirements per endpoint