> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailerpath.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Re-Engagement Email Workflow

> Bring inactive users back with targeted re-engagement messaging.

MailerPath orchestrates this win-back flow automatically. You can customize approved fields and template content.

## Definition

The Re-Engagement Email workflow targets inactive users with value reminders and return-focused CTAs.

## When it runs

Trigger:

* Inactivity threshold for re-engagement segment is reached.

## What you can customize

* delay\_minutes
* send\_time\_mode
* preferred\_send\_hour and preferred\_send\_minute
* priority\_score
* email template content

## Workflow group

* Win-back