> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailerpath.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Personalized Content Workflow (Win-Back)

> Use personalized messaging to recover inactive or churn-risk users.

MailerPath manages this workflow path for win-back segments. You can customize approved settings and personalized template content.

## Definition

The Personalized Content workflow sends tailored content to users at win-back stage.

## When it runs

Trigger:

* Contact enters win-back segment and personalization criteria are available.

## What you can customize

* delay\_minutes
* send\_time\_mode
* preferred\_send\_hour and preferred\_send\_minute
* priority\_score
* email template content

## Workflow group

* Win-back