> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailerpath.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Follow-Up Workflow (Seasonal)

> Send seasonal follow-up messaging to boost campaign completion.

MailerPath runs this seasonal follow-up stage for you. You can customize approved settings and follow-up templates.

## Definition

The Follow-Up workflow sends post-offer nudges within seasonal campaigns.

## When it runs

Trigger:

* Seasonal campaign follow-up window opens.

## What you can customize

* delay\_minutes
* send\_time\_mode
* preferred\_send\_hour and preferred\_send\_minute
* priority\_score
* email template content

## Workflow group

* Seasonal