> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailerpath.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Birthday Email Workflow

> Celebrate customer birthdays with personalized engagement messaging.

MailerPath handles scheduling and delivery for birthday communication. You can customize approved settings and template content.

## Definition

The Birthday Email workflow sends celebratory messages and optional rewards on user birthdays.

## When it runs

Trigger:

* Contact birthday date reaches configured send window.

## What you can customize

* delay\_minutes
* send\_time\_mode
* preferred\_send\_hour and preferred\_send\_minute
* priority\_score
* email template content

## Workflow group

* Milestone