> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailerpath.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Understand MailerPath analytics coverage across campaigns, workflows, and contacts.

MailerPath provides analytics at three levels: campaign sends, workflow executions, and individual contact journeys.

Use analytics to measure what is working, find delivery issues, and make informed decisions about targeting and timing.

## Analytics areas

| Area               | What it covers                                                             |
| ------------------ | -------------------------------------------------------------------------- |
| Campaign analytics | Send volume, delivery, open and click rates, failure reasons               |
| Workflow analytics | Execution counts, completion rates, email engagement per workflow          |
| Contact journey    | Full timeline of events, tags, sends, and subscription changes per contact |

## Key metrics at a glance

**Delivery**

* `queued_count`: emails waiting to be dispatched
* `sent_count`: accepted by the provider
* `failed_count`: failed after all retries
* `delivery_rate`: sent / queued ratio

**Engagement**

* `open_rate`: unique opens / delivered
* `click_rate`: unique clicks / delivered
* `unique_recipients_sent`: distinct contacts who received the send

**Health**

* `top_failure_reasons`: ranked list of failure causes
* `first_sent_at` / `last_sent_at`: useful for diagnosing batch timing issues

## Where to go next

* [Campaign analytics](/documentation/analytics/campaign-analytics)
* [Workflow analytics](/documentation/analytics/workflow-analytics)
* [Contact journey](/documentation/contact-journey/overview)